By Denise P. Kalm / Consultant
We’ve all been relying on stalwart legacy applications for years, but now, increasing numbers of customers of all ages insist that companies have at least a web presence. But what they really want is exceptional mobile access. The demand is only growing. According to comScore’s latest MobiLens report (2016), 57% of the time 25-34 year olds are accessing online systems they choose their smart phones. In 2016, mobile usage has increased 81% while desktop access has dropped 4%. Mobile web audiences are 3x the size of mobile app audiences and are growing twice as fast.
Yet so many companies haven’t gotten started on web or mobile efforts. We had to wonder why, given the potential huge impact on the bottom line and customer retention. Here is some of what we found, along with a way to solve the problem.
- Mobile application development expertise challenge – Many companies cite the lack of experienced, proficient app designers. The coding languages and approaches are vastly different from their legacy applications but the company is loath to invest in training their existing developers. At the same time, it’s hard to get the talent you need at an affordable price.
The good news is that you can apply the same abilities you already have to the mobile challenge if you pick the right web and mobile development solution. CM WebClient allows the existing development team to use what they already know to web-enable existing applications. No training required.
- Dealing with Device Fragmentation – The devices people use all differ from each other and the OS’ they run are vastly different. Some people hesitate to make the move thinking they will now have to maintain a large library of every app—one version for each variant. That’s costly, time-consuming and risky.
But what if you didn’t have to? What if you could create an app that runs on all platforms with no issues? CM WebClient allows you to develop once and have only one version to maintain. The result is a fully portable app that looks good and is easy to use.
- Exploiting the App Capabilities and Get Your App Noticed – Many approaches to app development leave you with a vanilla app that doesn’t interest anyone. Especially with younger audiences, you want to have some sizzle and the ability to exploit all the features available.
CM WebClient offers a wide variety of ways to customize and enhance your app. And to take it further, the partnership between CM First and Sencha offers even more capabilities, allowing you to create the app you desire.
- Making it Affordable – It can be very expensive to create a new app. And then, you need to create another one. If you do it from scratch, you are recreating your OLTP application base and that’s going to cost a lot. As it is hard to measure the customers lost and the business opportunities missed, it can be hard to win this argument with management.
CM WebClient can create a master app and you can customize screens from that. Many CM First customers have done this and for a given business function, easily created the screens to support all their needs.
- Dealing with the Screen Real Estate – Screen sizes vary, from the smallest smartphone to the largest tablet. But how do you design for all those options? And the OS can matter as well.
CM WebClient supports Responsive Design. This approach makes all that tailoring a snap. Responsive Design allows more fluidity in screen appearance and will help you solve that problem. It doesn’t hurt to have beta testers check out their devices first, just to ensure a quality experience.
CM WebClient may not solve all your problems, but it’s a great way to get started with web and mobile-enablement. It eliminates a lot of issues that have kept companies from achieving a goal of having a solid web presence. Check it out!